Customers often say one thing, but mean another. Decoding the true meaning behind their words is essential to your business’ success. So, check out this insightful article I came across on Inc.com, and become the translator your business needs.

By Charlie Graham, special to Overdrive.

Here are eight common comments, translated for you–plus some advice on what you should and shouldn’t do about it.

“Your website should be more like [your competitor’s].”

• What they mean: “I really like [your competitor] and think your site is pretty close to theirs, but I really prefer Site X.”
• Don’t: Just make your site more like Site X
• Do: Figure out what makes you different, and change your site to reflect that. You want your site to be so different from your competitor’s that there really is no comparison.
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