This article was originally posted on EO’s Inc.com column.

Entrepreneurs are launching something new each and every day, so it’s important for them to maximize the opportunity.

Joe Fuld, an Entrepreneurs’ Organization (EO) member from Washington, D.C., is the president of The Campaign Workshop, a political and advocacy advertising agency that provides strategy, digital advertising, content and direct-mail services to non-profit and political clients. We asked him about steps you can take as you look toward your next launch.

As an entrepreneur, I always feel like I’m launching something new: a product, an offering … perhaps even a new company. Having a system or checklist to make sure people know your “new thing exists”–and engages with it–is a critical part of achieving early success. Here is my holistic system for a successful launch: