By Lisa Nirell, a strategic growth and marketing expert, and the Chief Energy Officer of EnergizeGrowth®.

As you start the second quarter of 2011, your growth plan and marketing activities are well underway. How will you keep them fresh and relevant?

Launching and implementing your growth plan entails risks. Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the most established relationships among key players. How can you prevent current operating norms and B.S. (Belief Systems) from dictating, derailing, or delaying your growth plan?