By Bruce Powell, co-founder and managing partner of IQ PARTNERS, Inc., Canada’s leading integrated HR services firm.

As an entrepreneur in the human resources field, I understand the impact successful hiring can have on a company. My business helps intelligent companies hire better, hire less and retain more. Before we interview candidates, we have to get top talent in the marketplace interested and excited enough to apply. We have found that one of the best ways to do this is with a well-crafted job description. Here are some of the things we do to ensure we produce elite hires for our clients.