Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your email marketing strategy, and the savviest marketers out there are constantly honing their craft. Why? Because email personalization is expected. Thankfully, the batch and blast email days are long behind us. We have wonderful tools like marketing automation to help us reach our target audience through engaging content.
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Tagged: britt skrabanek
By Britt Skrabanek, an Octane blog contributor
Every marketer’s worst nightmare is having something go wrong at an event.
But just like a rainy day here in Portland, there is one thing that’s certain…something will go wrong at your event.
But, how do we make our marketing events successful? How do we actually see the ROI?