Sales might be soaring in your online business, but opening up shop may be trickier than you think.

Retail in 2015 was abuzz with a new trend: successful e-commerce companies choosing to open brick-and-mortar stores. The latest was Amazon, who opened up a bookstore in Seattle in November. Smaller companies have said brick-and-mortar space has allowed them to communicate their brand and create a seamless customer experience.

But is setting up shop in a physical space right for everyone?