By Brian Cross, and EO Saint Louis member, and managing partner at Elasticity

I was talking to a national business editor the other day about generating publicity, and I asked: “If 98% of businesses in America are small businesses, why do the local and national business media focus 98% of their coverage on large businesses?” The editor’s answer: “We’d love to cover more interesting small and mid-sized businesses, but the truth is that they don’t know how to articulate their story or work with us in a way that would be useful to our readers.”