The story of Harry Potter on the printed page and big screen is just as magical as the story of Harry Potter from a marketing and branding perspective, and it’s one that all marketers and business owners can learn from.
Being an entrepreneur is about far more than simply the goods or services you and your company provide. It is the role of every entrepreneur to transform society and the world. Still, many don’t know how to do it, or they are afraid to take on such a big charge. Of course, the best and most successful entrepreneurs seize the opportunity and go for it!
By Ardian Elkana, the president and director of Avigra Communications, a branding and communications firm.
Although most countries have been hit hard by the current global financial crisis, Indonesia has not suffered that much. In fact, Indonesia is one of only three countries in Asia with positive economic growth during this crisis. Apparently, the 1998 Asian “monetary quake” has left many Indonesian companies more prepared to face the current financial tremor. I run one of them.
Business Apps for Small-Business Owners – Entrepreneur.com: Small-business owners crave mobile applications as much as the next savvy smartphone user. According to market research firm Compass Intelligence, American small businesses will spend nearly $350 million on mobile software in 2010 alone.
Hello, BOLDreaders! I recently came across this really cool article about the Gap and the problems surrounding the introduction of their new logo. It turns out they didn’t bother to poll their customers about the possibility of implementing a new look and feel to their business. I thought it was really timely, considering so many businesses are looking for new ways to market themselves during this tough economy. If you’re a fan of the store, or you’re looking to learn from other people’s branding mistakes, this is the story for you.
China’s Rebound Eases Slump Fears – WSJ.com: While many expected a bad month for China’s manufacturing, they were wrong. China’s economy has become the second largest in the world and is helping with the slow recovery in the West and the struggling economies in South Korea and Taiwan.