How to Brand Better – Separating Yourself from the Pack
By Ido Leffler, co-founder of Yes To, Inc.
When it comes to branding, no one understands the magic of marketing quite like Ido Leffler, co-founder and “chief carrot lover” of Yes To, Inc., a health and beauty company. In just four years, Ido and his team built their business into one of the leading natural beauty brands in the world, securing their foothold in the competitive industry. Octane sat down with Ido to talk about tenacious marketing, how to build your brand and the secret to great customer service.