Advancing technologies and shifting corporate trends are bringing greater transparency to your company’s inner workings and culture—and that can make building your employment brand a daunting task. If you don’t allow for consistent, engaging and sincere views on the culture and business of your organization, you may cause potential talent to turn away.

To attract the best—and the right—hires, use your branding strategy! Follow these tips to draw in potential hires.

Maintain good online profiles. 

Everybody researches everything online, so it’s important to present an engaging, professional identity on all your social platforms—Facebook, LinkedIn, Twitter and even Quora. Optimize your accounts by featuring descriptions of your vision, your values and your products.