By Andy Boynton with William Bole, Special to Portfolio.com
Most innovators would know exactly what Thomas Edison meant when he said that if you want one good idea, you have to come up with many ideas.
David Kelley, founder of the celebrated product design firm IDEO, has fleshed out this point in making the case for quantity. “If you’re forced to come up with 10 things, it’s the clichéd things that you have off the top of your head. But if you have to come up with 100, it forces you to go beyond [the trite notions],” he observes.