5 Steps to Pivot Your Business for Growth
By Daria Steigman, founder of Steigman Communications, LLC and author of the Independent Thinking Blog.
In Energize Growth Now, author Lisa Nirell discusses five stages of growth (startup, growth, advanced growth, plateau, and decline) and the challenges entrepreneurs face as they move from one stage to the next. The book aims to help founders and other CEOs identify where their businesses stand today and what strategies they will need to successfully pivot to more growth–rather than to slowly descend into decline.