By Blair Thomas, co-founder of eMerchantbroker.com

For the most part, one can say that Search Engine Optimization (SEO) is part art and part science. As an art, it would require an SEO professional a lot of creative juice to come up with a strategy that readily entices people to stay and learn more about the company. As a science, SEO typically employs a set of rules and procedures in order to come up with the expected results consistently. Unfortunately, being both an art and a science has led the practice of SEO to spawn a number of myths: