By Volker Martens, an EO Germany – Hamburg member and founder and director of FAKTOR 3 AG, a communications agency.
As the director of a communications agency, I know all about reacting to the unexpected and preparing for media response. Having been in the industry for 13 years, I’ve had my share of incidents that tested me as a business leader. Up until now, all of these crises have had one thing in common— they have managed to come at the worst moments possible. (more…)