By Andy Bailey, an EO Nashville member and president of Petra Coach

Author Roy L. Smith once said, “A successful man is the one who finds out what is the matter with his business before his competitors do.” This sentiment seems a little obvious to business leaders, but pinpointing areas of weakness can be difficult.

In my time spent with entrepreneurs, business owners and advisors, this topic comes up often for discussion. For these leaders, continually finding a fresh perspective on business solutions can be exhausting. Most CEOs find themselves wondering how “the other guy” is doing things.