Lesley Waterkeyn together with her sister Sandy van Dijk published an easy-to-follow reference guide for all those “what-ifs” experienced along the entrepreneurial gauntlet—from startup phase and on. We asked her more about her new book, The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps.
You recently released the book The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps. Apart from startup owners and rookies, who can benefit from your book?
It’s geared to all entrepreneurs in any stage of their business journey. We cover seven stages (seven colors), and each stage can be applied depending on where the entrepreneur is in the lifecycle of his or her business. From finding your passion and tackling marketing, to best practices in sales, leadership and finance—there is something for everyone, no matter what country your business is in or what stage you’re in.