Value Creation through Social Responsibility
By Laura Lomow, and EO Winnipeg member and president of AQ Group Solutions.
Recently, I had the privilege to plan and execute a very successful social-action project with an amazing team of dedicated people. Our goal was to “fill empty bowls” for Winnipeg Harvest, a food bank that distributes more than 10 million pounds of food annually to more than 320 partner agencies in Manitoba, Canada. Their partners include soup kitchens, emergency shelters, community food banks, after-school programs for at-risk inner-city children, senior citizens’ support groups and low-income daycares. The food requirement to feed the hungry (of which 47 percent are children) was on the rise, and they needed to raise funds to support their initiatives and their first capital campaign.