By Kent Lewis, an EO Portland member and president and founder of Anvil Media, Inc., a search engine marketing agency.

On 9 March, an employee of NMS, Chrysler’s outsourced social media marketing agency, sent a highly offensive tweet that insulted Detroit drivers. For details, see the AdAge article, “What Lurks Behind Chrysler’s F-bomb? Social-Media Turf War.” Although it was deleted nearly instantly, the effects were lasting: the NMS employee was immediately fired, and shortly thereafter, Chrysler fired the agency. Both organizations received black eyes, which leaves many brands and agencies wondering if they are next. Not me.