by Heather Baker, an EO UK-London member and CEO of TopLine Comms. Heather gives readers the inside track on how to make a fantastic animation that works for their brand.

Animation can be one of the most powerful ways of explaining complex or abstract concepts to an audience, but I can tell you from experience that commissioning one for the first time is a daunting experience. First-timers often fall into the trap of cutting corners or trying to control the wrong elements of the process while letting other crucial areas slide. No-one wants to leave the success of their corporate animation down to trial and error, so I thought I’d share the top tips I’ve gathered over the years.