Are you a business owner or entrepreneur thinking about starting a podcast? For tips and guidance on the topic, we recently talked with Entrepreneurs’ Organization (EO) members who launched podcasts in 2019.

Sarah Bartholomeusz is a member of the EO Adelaide chapter and founder of You Legal, a law firm that provides tailored corporate and commercial legal solutions. Erik Olson is a member of EO Southeast Virginia and the founder and CEO of Array Digital, a website design and digital marketing agency.

With the help of Bartholomeusz and Olson, we walk you through three key questions you need to answer before pressing record. In the second article in our podcast series, we talk more with these podcasting entrepreneurs.

1. ASK YOURSELF, WHY A PODCAST?

People launch podcasts for a variety of reasons—from wanting to document their stories and share their perspective on life to establishing themselves as thought leaders and marketing their organization.