by Alex Wolk, an EO Accelerator participant and founder of Insite Advice and Digital Marketing Aficionado

When people do not understand what an effective internet marketer does, I often compare it to a profession that has been around much longer, that of a financial advisor. A financial advisor, at least a good one, will not offer a generic “one size fits all” strategy, which is all too commonplace in the industry. Rather they will work with their clients to assess their current financial situation and establish realistic financial goals, often retirement savings, college planning, etc. They then ask the client what their risk tolerance is and work to set a realistic timeline for achieving those goals. Based on that information, the advisors develops a customized ongoing plan to best maximize those goals at the present, while providing ongoing consulting to monitor that performance and take advantage of new opportunities as they arise.