Advisory Boards That Work
By: Verne Harnish, a Special to Overdrive
Marissa Levin more than doubled her revenues at Information Experts in the past three years, and she’s the first to tell you she couldn’t have done it alone.
Her secret sauce: A great advisory board. About three years ago, the founder and CEO of the 18-year-old strategic communications consultancy turned to a mentor for help in growing Information Experts.
“My company was stuck at $5 million,” she says. “I couldn’t get past certain road blocks.”
Her mentor advised her to put the board of advisors in place. “He said it’s a group of people you hand select that can get over your problem,” she says. “That conversation sparked a light bulb for me.”