By Jennifer Walzer, the president and founder of Backup My Info!, Inc., a company that provides businesses with a fully managed online backup service.
I recently spent four days out of the office on a yearly retreat with my Forum in the Entrepreneurs’ Organization. As is usually the case when I spend a little time away from the office, I was able to step back and see some things more clearly, and this time one thing became painfully obvious.
When I called the office at the end of the day on Friday to check in, I heard the following: “The week went great. We got a bunch of new opportunities and three clients closed this week. The data centers are running smoothly. Projects are on target for completion.” It all sounded great, but I realized at that moment that something was missing: real metrics.