By Caroline Betts, an Overdrive contributor and Head of Marketing at Access Self Storage,

A crash course for the CEO whose SEO is AWOL.

Search engine optimisation (SEO) is important because doing it well increases your web traffic and leads. Almost 50,000 Google searches are made every second but users rarely click on sites not on page one – so how high you rank counts for everything.

It’s therefore important to have a good grounding in SEO. Getting acquainted with site structure, keyword research, the value of links and the importance of mobile will give you a solid SEO foundation from which to explore more advanced techniques when your company is ready to do so.