The below article is part of Robert Glazer’s LinkedIn Newsletter series and originally appeared on Glazer’s LinkedIn page. He is the founder and CEO of Acceleration Partners, an affiliation marketing company.
As COVID-19 spreads globally, many countries—including the United States—are mandating extreme social distancing measures. People are being urged to work remotely, schools have been canceled for weeks at a time and public gatherings are being discouraged, if not prohibited. It is increasingly likely that people will be self-quarantining in their home for weeks at a time and limiting their socialization for much longer than that.
These behavioral shifts are creating rapid changes in our economy. There will be both short-term and long-term impact as consumers and businesses are forced to change their behavior radically for weeks or months.
We are entering a new reality: the stay-home economy.