Five B2B Trends to Watch in 2011
By Lisa Nirell, a strategic growth and marketing expert, and the Chief Energy Officer of EnergizeGrowth®.
I just completed 12 months of travel, and I really enjoyed meeting with C-leve,l business-to-business (B2B) executives in Scandinavia, Canada, and every corner of the US. Thankfully, some companies are waking up from a two-year hibernation. Here are five compelling B2B business trends to watch them pursue in 2011.