When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.
Search Results for: hiring
How to leverage organizational storytelling in shaping culture
They asked themselves a simple question: “How can we indoctrinate new hires to the innovative culture of the company quickly, and get them immersed in the Qualcomm culture?” What they came up with is so beautifully effective and ridiculously cheap, I’m shocked more companies don’t do the same thing.
A closer look: Growth in 2020
Learn what it takes to grow a small business in a year of unprecedented challenges.
Celebrating Wonder women
At EO, we celebrate entrepreneurs every day. With Women’s Entrepreneurship Day taking place this week, we’re directing our applause to all the entrepreneurs who are women!
How getting away from your desk can make you a better leader
Three tips for being able to unplug and see the bigger picture.
4 things I wish I knew as a young entrepreneur
What does gen Z want at work?
Hiring managers, do know what the youngest generation of workers is looking for?
The world can’t afford entrepreneurial extinction
Are entrepreneurs becoming an endangered species in the pandemic age? Follow these three tips for survival.
The need for diversity and inclusion remains
Real-life entrepreneurs share their tips for promoting diversity and inclusion in the workplace.
13 entrepreneurs reveal their best business advice
The best business advice, according to successful entrepreneurs.