Search Results for: hiring







What work-life balance looks like for entrepreneurs post-Covid

The pandemic has taught business leaders a lot about the value of agility and flexibility. Don’t lose sight of that importance as Covid-19 subsides. Look at what you’ve learned about yourself and your employees over the past year, and use that to reevaluate your current work policy. An alternative approach could help you create better work-life balance and a more productive business overall.


Why ROI has no place in marketing

When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.


How to leverage organizational storytelling in shaping culture

They asked themselves a simple question: “How can we indoctrinate new hires to the innovative culture of the company quickly, and get them immersed in the Qualcomm culture?” What they came up with is so beautifully effective and ridiculously cheap, I’m shocked more companies don’t do the same thing.



Celebrating Wonder women

At EO, we celebrate entrepreneurs every day. With Women’s Entrepreneurship Day taking place this week, we’re directing our applause to all the entrepreneurs who are women!