THE BLOG

Better Pay Attention – Here Comes the Future!

15 June, 2011

By Jeff Hoey, writing to cause creation of sustainable competitive advantages at asuccessfocus.com.

If you knew an event was virtually guaranteed to occur in the future – an event with the potential to be the worst or the best thing to ever happen to you – and you had the ability to affect the outcome, would you develop a process to identify its arrival and deal with it? Of course you would. Yet I am willing to bet you don’t have this process in place for what’s definitely going to happen to you and your company.

Categories: general

Tags: asuccessfocus.com best practices future jeff hoey lessons learned planning ahead powersoft corporation tips

Forget About Best Practices

14 June, 2011

Hey, Overdrive readers! I came across this awesome article, and I wanted to share it with you business experts. I’m interested in reading your reactions to this insightful piece on best practices.

Author Carol Sanford says start-up founders need to stop following organizational rules and start thinking for themselves. Having studied large corporations for years, Carol Sanford, author of the recent book The Responsible Business, has been surprised by how many outmoded corporate ideas she sees start-ups adopting in the name of structure. She spoke with Inc.com‘s Christine Lagorio.

Categories: general

Tags: best practices carol sanford inc.com interview q&a the responsible business tips

Entrepreneurship Has Nothing to Do with Creativity or Risk-Taking

13 June, 2011

By Jim Beach, co-author of School for Startups.

Ask the average person on street, “What two words most describe entrepreneurs?” and the answer is “creative” and “risk-taker.” Most formal definitions go something like this: “one who starts, organizes, and assumes the risk of an enterprise.” Both this connotation and denotation perpetuate inaction and are part of the problem in today’s economy – it stifles entrepreneurship. Instead of starting businesses, fantastic would-be entrepreneurs are waiting for a creativity lightning bolt and an interest-free loan for startup capital.

Categories: general

Tags: general business jim beach philosophy school for startups

5 Ways PR Can Help Sell Your Business

9 June, 2011

By Mara Conklin, president and founder of Clarus Communications, a results-driven public relations and social media firm.

Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, work hard to make their business as attractive as possible. This often includes shoring up financial records, ensuring positive cash flow, demonstrating a history of profitability and protecting intellectual property.

Categories: general

Tags: best practices exit marketing pr public relations sell a business tips

Online Marketing – What’s Your Plan?

8 June, 2011

By John McDonald, an EO Winnipeg member and president of Canada’s Web Shop.

A marketing website is the foundation of an online presence; your home on the internet, so-to-speak. You might have noticed that I used the term “marketing website,” specifically; there is a key difference from just a “website.” Whereas a website provides information, a marketing website is optimized toward creating conversions for your business. Whether you are looking for sales online or generating leads, your website needs a marketing goal and an accompanying online marketing plan to achieve this goal.

Categories: general

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Better Pay Attention – Here Comes the Future!

Forget About Best Practices

Entrepreneurship Has Nothing to Do with Creativity or Risk-Taking

5 Ways PR Can Help Sell Your Business

Online Marketing – What’s Your Plan?