Contributed by Jim Randel, the founder of “The Skinny On” book series— concise, illustrated books that cover important topics in an entertaining fashion.

Being an entrepreneur is tough … very tough. There are myriad reasons why some entrepreneurs make it big and others do not. There are some organic reasons why business owners fall short of their goals. It is not about capital or the economic climate; rather, it’s about those individual characteristics that keep some entrepreneurs performing below their potential. Here are 10 reasons why some entrepreneurs underperform:

1. Passion: If you don’t have a passion for what you’re doing, find something else to do. Being an entrepreneur is just too hard if you don’t feel very strongly about what you’re doing.
2. Physical and mental strength: If you think working hard is a 50-hour work week, please stay safe and sound under the covers of “a real job.” (more…)