By James Stinson, CEO of Global Sky, Inc.
#1 Good ideas are not enough. It’s not enough to have a good idea for a business. You have to learn how to market and sell that idea. You need to make that a core part of your business activities each day, especially in the beginning when you should be testing your idea in the real world through selling that idea. The market will reveal to you just how good the idea is (innovation) OR how well you’ve presented it (marketing). Entrepreneurs that get both innovation and marketing have figured out 90 percent of entrepreneurship.