By Robert H. Bloom, author of The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments.
Most business leaders believe that their current unsatisfactory financial performance is chiefly a result of the recent and current harsh economic realities and the birth of powerful new global competitors. These problems, while severe, are masking a far more enduring problem.
Many companies will not thrive—or survive—in the coming years because all businesses are suffering from a more serious and enduring problem that has hidden beneath our former prosperity and our current troubles. (more…)