By Caryn Kopp, an EO New Jersey member and “Chief Door Opener” at Kopp Consulting
Did you ever wish you had more compelling language when speaking with prospects? Most companies spend very little time, if any, developing their sales message and making sure it works.
You’ve spent time developing your website and brochure; you may even have a trade show booth. But how much time have you spent thinking about and revising the spoken word, the path of dialogue you use with individual prospects as well as the emails which support the dialogue? How strategic are you in bringing prospects from Point A to Point B in their thinking?