By Jonathan Levi, an Elumni and the founder of Jlevi Streetwerks, Inc.
If “synergy” was the buzz-word of the 1980′s, and “dot-com” was the buzz-phrase of the 1990′s, then “Social Media” is the present-day rendition. Social Media seems to be all anyone wants to talk about: from Facebook and LinkedIn announcing IPO’s, to the proliferation of Social Media “strategists,” “gurus,” “experts,” and “ninjas.”
Indeed, it seems like this is less of a fad and more of a revolution. Customers have come to expect things like “transparency,” and “brand relationships,” which transcend the loyal but silent consumptive behaviors of their parents’ generation. If you want to truly connect with your customers, you need to get social, and do it right.