By: DJ Waldo, a Special to Overdrive
If you want to be a successful email marketer, it’s essential that subscribers open your messages. After all, if your audience isn’t opening your emails, it’s impossible for them to take action, such as clicking through to your website or making a purchase. But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or entertain them.
Here are some tips for crafting these types of successful marketing emails: