By: Catherine Clifford, special to Overdrive
You may have heard of GoDaddy, but you may not know what the tech company does. New chief executive officer Blake Irving wants to change that disconnect, especially in the entrepreneur community.
Many people are at least familiar with the company name because of its Super Bowl ads, Irving says. This is the reaction he says he usually gets when informing people of his new place of employment: “GoDaddy? I have heard of those guys. I am not sure what they do. I have seen the commercials, those are outrageous, but I am not sure what you do.” Irving’s goal is to transform GoDaddy into a platform for small-business owners looking to establish, define and promote their online presence, he says. The new CEO says the existing GoDaddy product is not cohesive and needs to be improved.