By Aidan Fitzpatrick, an EO UK – London member, and founder and CEO of Reincubate
Remember the 1980s, when supermarkets pushed their way up the value chain to decimate wholesalers and squeeze producers? It’s analogous to how Internet giants are marginalising e-commerce companies and their suppliers today. Take Amazon, Google and Facebook. They’re building marketplace, payment, and identity and fulfillment systems, reshaping e-commerce as we know it with a compelling offer for retailers: less operational hassle and more sales in exchange for customer, pricing and product data access.