Octane Results: STARTUP

7 Hints for Entrepreneurial Success from Hint Water Founder Kara Goldin

12 March, 2021

Kalika Yap, an Entrepreneurs’ Organization (EO) member in Los Angeles, California, is founder and CEO of both Citrus Studios, a branding and design agency, and Orange & Bergamot, a creative agency for female founders.

As the host of EO’s Wonder podcast, Kalika interviewed Kara Goldin, author of Undaunted and founder and CEO of Hint, which creates nutritious products that help people live healthier lives. Kalika shared highlights of their conversation.

As we finish the week of International Women’s Day, what better story to share than one of a woman who created a whole new beverage category while pregnant with her fourth child, with three kids under the age of 6 and a US$50,000 budget!?

Categories: BUSINESS GROWTH STARTUP WOMEN ENTREPRENEURS

Tags: Hint Water IWD Kalika Yap Kara Goldin

The 5 MyEO groups that have changed my life

3 March, 2021

Contributed by Hao Lam, an Entrepreneurs’ Organization (EO) member in Seattle, Washington, and founder and CEO of Best in Class Education.

Members of EO have access to multiple programmes and events to help entrepreneurs grow both personally and professionally. If you’re an EO member and haven’t yet joined MyEO yet, I want to share my experience with this fantastic benefit.

Not an EO member yet? Learn more here!

In MyEO groups, you can:
• Gather a group for a poker night
• Sail with EO members in the Caribbean Sea
• Learn how to write and publish a book
• Enjoy a whiskey-tasting tour
• Learn and share industry-specific knowledge

You can choose from one-time MyEO events as well as ongoing industry meetings. With 568 MyEO interest and industry groups in the EO network database, there is truly something for everyone.

Saying that MyEO groups changed my life is an understatement: The benefits I receive from MyEO alone more than justify my annual EO membership dues. If you have yet to join, experience and benefit from MyEO groups, you’re missing out tremendously!

Here are the five specific MyEO groups that have been life-changing for me:

Categories: BUSINESS GROWTH MyEO Experiences PEOPLE/STAFF STARTUP WORK-LIFE INTEGRATION

Tags: #BecauseofMyEO aaron marshall alfred lin brian scudamore Daniel Dubois Hao Lam joyce lasecke katty douraghy myeo reid hoffman scott mesh

EO’s framework for sustainability: How EO will become net positive by 2030

24 February, 2021

Entrepreneurs’ Organization (EO)’s purpose is to help entrepreneurs achieve their full potential by enabling life-enhancing connections, designing shared experiences and providing collaborative learning.

EO’s quarterly Impact Day events, as part of the sustainability plan, including “Reimagine Success” and “Designing Your Future,” focus on our planet and the vital role businesses play in building a sustainable future.

During the recent Reimagine Success event, one of the featured speakers was Yiannis Chrysostomidis, managing director of Sustainable Futures, a boutique sustainability management consultancy in London. Yiannis and his company helped to develop a sustainability framework for EO to manage its environmental and social impact, and inspire EO members to engage with the organization’s sustainability agenda.

Categories: INNOVATION LEADERSHIP STARTUP WORK-LIFE INTEGRATION

Tags: #EOImpact eo Impact Day

How my business was saved by the stage—and how it can save yours

17 February, 2021

Contributed by Rich Mulholland, an EO member in Cape Town and founder of Missing Link.

On 15 March 2020, South African president Cyril Ramaphosa–like many other world leaders–declared a national State of Disaster. This meant that there would be no public gatherings and that a lockdown was imminent. That’s bad news if you make your living from live conferences, like we did.

By the end of the day on the 16 March, 100 percent of our upcoming jobs were cancelled, and we hit revenue-zero.

I don’t remember being more excited in years!

With challenge comes opportunity

This was opportunity. You see, what I realized that week was that for the first time in my career, there were no experts. Nobody knew where to look. So I stood up.

Categories: BUSINESS GROWTH INNOVATION LEADERSHIP STARTUP STRATEGY

Tags: Rich Mulholland

3 Ways to make people fall in love with your small business

12 February, 2021

Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.

With Valentine’s Day upon us, now is the perfect time to make consumers fall in love with your brand. Sounds easy, right? Actually it’s much more complicated than sending your customers a birthday card in the mail.

According to a recent study, 31 percent of participants love between three and five brands, while 18 percent love between one and two. So, as a small business, how do you become one of the top brands consumers fall in love with?

When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.

Contributed by Steffen Schebesta, CEO of Sendinblue and a member of EO Toronto.

When I think back to brands I’ve fallen in love with, they typically have a few things in common: trust, personalization and convenience.

Categories: Best Practices BUSINESS GROWTH general PR/MARKETING STARTUP

Tags: eo toronto small business Steffen Schebesta

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