Innovation isn’t realized without a few growing pains. But with big risks, come big rewards. Here’s a glimpse of an interview with Kevin Balestrieri, an EO San Francisco member, that will be featured in the September issue of Octane, coming soon! Kevin took the risk of a lifetime by fully committing to his startup in 2013. In the process, he sought to create a fun, dedicated workplace that cultivated what many construction firms lack— culture.
THE EO BLOG
Octane Results: Public Relations
By Glen Carlson, an EO Sydney member and managing director of Entrevo Pty, LTD.
Consider there are three distinct types of brands you can develop; a business brand like IBM, a product brand like iPhone and a personal brand like Jamie Oliver. Personal branding is now a vital tool for entrepreneurs and small business owners to communicate value, create demand for their expertise and ultimately grow their business. So why do so many people resist it?
Understanding the How’s and Why’s about Hiring a PR Agency for Your Business
By Robert Udowitz, special to Overdrive and a principal of RFP Associates
Too often companies grumble about their experiences with public relations firms. Sometimes it’s over money, other times over strategy, and many times the hiring entity simply isn’t patient enough to see the fruits of an agency’s labors. At the end of the day, a rocky marriage between businesses and their PR firms can be traced to a lack of basic understanding of the public relations function – versus that of marketing or advertising. The result? Finger pointing, blame assigning and a lot of wasted time.
By Paige Hawin, an Overdrive contributor
Business owners often disagree about the value of hiring a public relations (PR) professional. To some, a PR firm is considered an essential part of their marketing team. To others—often smaller businesses—PR professionals represent a non-essential luxury. You can stop trying to manage all communications in-house by learning three benefits of working with these experts:
By Caryn Kopp, an EO New Jersey member and Chief Door Opener of Kopp Consulting
Consistency earns the respect of decision makers, a necessity for growing relationships that lead to sales. On a flight to Dallas, I met a high level decision maker from a Fortune 500 company. I asked her what she liked and didn’t like about sales people to get her perspective from the other side of the desk. She talked for a while providing great feedback and then she fell asleep. When she woke up she shared one more insight and this is the one she was most passionate about.