Consider the three types of branding you can develop as a business owner: a company brand, a product brand and a personal brand. In today’s competitive landscape, we’ve seen how personal branding has become a vital tool for entrepreneurs to communicate value, create demand for their experience and grow their business. So why do so many people resist it?
Octane Results: Public Relations
Logos and brands are important. Everyone recognizes the app with the blue background, and a white, lowercase “f”: Facebook. We know the app that contains a yellow background, with an outline of a ghost in the center: Snapchat. What about the app with the grey “U” on a sleek, black background?
The dust has settled, the commentary has been published, and almost everyone—from branding experts to the average Twitter user can agree—Uber’s rebrand leaves much to be desired, and that’s putting it nicely. As Uber attempts to sail out of this latest media storm, what are the next steps it should take to remain a Silicon Valley darling, and what can other brands learn from Uber’s rebranding mistakes?
By Joe Apfelbaum, EO Brooklyn member, Ajax Union
When I joined EO, I was 75 pounds heavier than I am today. I remember sitting at a Warren Rustand event with a beer in my hand thinking to myself, why are all these successful entrepreneurs in shape, and I’m the only fatso in the room?
The problem was that I was completely unaware that I was obese. Sure, I knew that I was fatter than I would like to be, but I focused on my business and I didn’t think that my health impacted the way I showed up in the business. Making my business the number-one priority before my personal well-being held us back.
By Kristi Piehl, an EO Minnesota member and CEO of Media Minefield
“Public relations is like the Bermuda Triangle— you put money in and you never get anything back!”
That’s a direct quote from a potential client I met with last year. She was frustrated because she was pouring her time, money and resources into a traditional PR firm and seeing
The following story was written by Winnie Hart, President of TwinEngine, EO Houston member and upcoming EO24 speaker. Don’t miss Winnie’s EO24 presentation, “Branding That Stands Out From the Competition,” on 19 November; it will be broadcast at: 1:20 a.m., 9:20 a.m. and 5:20 p.m. GMT, as part of our 24 hour-long virtual-learning event. Check out the EO24 program for a list of all the amazing keynote speakers and presentation titles.
Innovation isn’t realized without a few growing pains. But with big risks, come big rewards. Here’s a glimpse of an interview with Kevin Balestrieri, an EO San Francisco member, that will be featured in the September issue of Octane, coming soon! Kevin took the risk of a lifetime by fully committing to his startup in 2013. In the process, he sought to create a fun, dedicated workplace that cultivated what many construction firms lack— culture.
By Glen Carlson, an EO Sydney member and managing director of Entrevo Pty, LTD.
Consider there are three distinct types of brands you can develop; a business brand like IBM, a product brand like iPhone and a personal brand like Jamie Oliver. Personal branding is now a vital tool for entrepreneurs and small business owners to communicate value, create demand for their expertise and ultimately grow their business. So why do so many people resist it?
Understanding the How’s and Why’s about Hiring a PR Agency for Your Business
By Robert Udowitz, special to Overdrive and a principal of RFP Associates
Too often companies grumble about their experiences with public relations firms. Sometimes it’s over money, other times over strategy, and many times the hiring entity simply isn’t patient enough to see the fruits of an agency’s labors. At the end of the day, a rocky marriage between businesses and their PR firms can be traced to a lack of basic understanding of the public relations function – versus that of marketing or advertising. The result? Finger pointing, blame assigning and a lot of wasted time.
By Paige Hawin, an Overdrive contributor
Business owners often disagree about the value of hiring a public relations (PR) professional. To some, a PR firm is considered an essential part of their marketing team. To others—often smaller businesses—PR professionals represent a non-essential luxury. You can stop trying to manage all communications in-house by learning three benefits of working with these experts:
By Caryn Kopp, an EO New Jersey member and Chief Door Opener of Kopp Consulting
Consistency earns the respect of decision makers, a necessity for growing relationships that lead to sales. On a flight to Dallas, I met a high level decision maker from a Fortune 500 company. I asked her what she liked and didn’t like about sales people to get her perspective from the other side of the desk. She talked for a while providing great feedback and then she fell asleep. When she woke up she shared one more insight and this is the one she was most passionate about.