Consider the three types of branding you can develop as a business owner: a company brand, a product brand and a personal brand. In today’s competitive landscape, we’ve seen how personal branding has become a vital tool for entrepreneurs to communicate value, create demand for their experience and grow their business. So why do so many people resist it?
THE EO BLOG
Octane Results: Public Relations
Logos and brands are important. Everyone recognizes the app with the blue background, and a white, lowercase “f”: Facebook. We know the app that contains a yellow background, with an outline of a ghost in the center: Snapchat. What about the app with the grey “U” on a sleek, black background?
The dust has settled, the commentary has been published, and almost everyone—from branding experts to the average Twitter user can agree—Uber’s rebrand leaves much to be desired, and that’s putting it nicely. As Uber attempts to sail out of this latest media storm, what are the next steps it should take to remain a Silicon Valley darling, and what can other brands learn from Uber’s rebranding mistakes?
By Joe Apfelbaum, EO Brooklyn member, Ajax Union
When I joined EO, I was 75 pounds heavier than I am today. I remember sitting at a Warren Rustand event with a beer in my hand thinking to myself, why are all these successful entrepreneurs in shape, and I’m the only fatso in the room?
The problem was that I was completely unaware that I was obese. Sure, I knew that I was fatter than I would like to be, but I focused on my business and I didn’t think that my health impacted the way I showed up in the business. Making my business the number-one priority before my personal well-being held us back.
By Kristi Piehl, an EO Minnesota member and CEO of Media Minefield
“Public relations is like the Bermuda Triangle— you put money in and you never get anything back!”
That’s a direct quote from a potential client I met with last year. She was frustrated because she was pouring her time, money and resources into a traditional PR firm and seeing
The following story was written by Winnie Hart, President of TwinEngine, EO Houston member and upcoming EO24 speaker. Don’t miss Winnie’s EO24 presentation, “Branding That Stands Out From the Competition,” on 19 November; it will be broadcast at: 1:20 a.m., 9:20 a.m. and 5:20 p.m. GMT, as part of our 24 hour-long virtual-learning event. Check out the EO24 program for a list of all the amazing keynote speakers and presentation titles.