Your Digital Brand Needs to Stop Yelling and Start Listening
By Jon MacDonald, founder and president of The Good, and member of EO Portland
This may come as a shock but on the other side of the screen displaying your website is a human being. Not a user, a visitor or a hit, but a real, “live” human being with a specific task in mind. This person has come to your website to accomplish this task, and if your web website is optimized to help them, not only do you “win,” but your customer “wins,” as well.