Written for EO by Peter Kozodoy, partner and chief strategy officer at Gem Advertising and an EO New York member.
As an entrepreneur for more than a decade, I’ve learned a thing or two about sales. Namely: Sales isn’t linear, easy, intuitive or even simple.
Rather, sales is a nuanced beast that requires complete alignment among the product, positioning, pricing, marketing, character and personality of the salesperson, timing, and a whole lot of that wonderful business strategy I like to call “luck.”
Even so, I’ve emerged with a few rules that make it much easier for me to launch new businesses and grow sales more predictably (and, dare I say, more easily). Many of those strategies—like offering a guarantee, perfecting your pitch and constantly revisiting your funnel—have been written about extensively before.