By: Marty Nemko, Special to Overdrive
Many people would like to be self-employed but fear the risk — with good reason. Within five years, half of new businesses are out of business.
Ironically, you’re particularly likely to fail if you follow such standard business school exhortations as “Innovate!” While such advice makes for interesting class discussions and may be appropriate for “intrapreneurs” inside deep-pocketed corporations, it puts the average entrepreneur at grave risk of going bust.
The key to maximizing your chances of success is to do the opposite of what is taught in business school: