Women’s leadership expert Sally Helgesen and leadership coach Marshall Goldsmith join forces to address the common and specific roadblocks women face in their pursuit of professional success in the book How Women Rise. The very habits that may have helped women early in their careers may be hindering them as they progress in the workplace. Helgesen and Goldsmith tackle the top 12 habits that could be stopping your next promotion.
THE EO BLOG
Octane Results: general
Written for EO by Floyd DePalma, CEO of UX agency DePalma Studios.
When I started DePalma Studios, my mission was to design and build applications that people love to use.
Six years into my entrepreneurial journey, I had achieved the goal of being my own boss. It was satisfying on a personal level, but the business had plateaued around the three-year mark. It wasn’t growing how I envisioned.
In search of a solution to grow my business, I decided to enroll in the Entrepreneur Organization’s Catalyst program taught by Michael Burcham. I’d heard great things about the class, and as a member of EO’s Nashville chapter, I could join at no cost.
The topic for the first class was “A New Attitude,” and it started with the message, “if you’re not scaling up, you’re stalling out.” It was a real wakeup call for me.
After the very first class, my entire perspective on what it meant to be an entrepreneur changed.
Written for EO by Michael Neidert, a writer and consultant.
Finance is a common source of both challenges and opportunities for a growing company. What you are spending your money on and when you spend are often key indicators for an organization’s financial success or failure.
When you’re thinking about sales, you may forget about setting a savings rate. When you’re thinking about saving money, you may miss out on places to continue spending. When you’re just trying to make it through the end of the month, you may lose focus on your long-term goals.
Written for EO by James Scott, a marketer and co-founder of Essay Supply.
Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you have never worked with social media celebrities before, now’s the time to learn how to make influencer marketing work for you.
1. Make posts look like honest reviews
“If you want your marketing campaign to bring positive results, posts should read 100% naturally,” states Amanda Sparks, a chief marketer at ResumesCentre. Social media users follow the influencers’ profiles to find interesting content, not for intrusive ads. Avoid direct promotion and create posts that look like truthful reviews written by the digital celebrities.
A version of this article originally appeared on the EO Melbourne blog. The content has been edited and reprinted here with permission.
When the traffic flow is slow-going, how do you amuse yourself? Do you ever find yourself reading the bumper stickers on the cars around you?
Some bumper stickers are funny. Others are political. Plenty are inspiring, and a few are confrontational. All bumper stickers reflect the person who chose to affix them to the vehicle.
What would your bumper sticker say? As an entrpreneur, what message do you hope to share with others around you—maybe even entrepreneurs on their own journey?