Overdrive sat down with EO Toronto’s Julie Mitchell, principal of Parcel Design, to learn more about her passions outside of business, her biggest fear and her inspirations as an entrepreneur. Julie has been an EO member since 2005.
What’s the first question you think someone should ask themselves before becoming an entrepreneur?
JM: “What aspects of running a business am I truly outstanding at, and where will I struggle?” It’s critical to ponder and confront what you completely stink at. For example, I’m great at brand strategy and idea generation. I’m terrible with managing details, being patient, hiring, bookkeeping, and according to my husband, saying “sorry” when I’m wrong.
What one word would you erase from everyone’s vocabulary?
JM: Eh … as in: “I’m Canadian, eh.” You will never hear me say that, unless I’ve been drinking a lot of bourbon, which I really only do at the Global Leadership Conference. (more…)