
Building Outreach into Your Business
By Laurie Erickson, an EO Seattle member and CEO/president of The Finest Accessories, Inc.
As the CEO and president of The Finest Accessories, Inc., I have decades of experience in the fashion accessories industry. While I have seen my share of “hair-raising” moments in my line of work, one of the most memorable—and altogether life-changing—experiences occurred when a long-time customer asked me a single, simple question.