By David Hassell, an EO At Large-US member, and CEO of 15Five
I was criticized by colleagues and advisors when I first developed our company’s 10 core values. Why not just 4 or 5, so that employees will be able to easily remember them? It occurred to me that limiting the number of values was a tactic used by many companies possibly because they did not have a way to keep those values alive.
Sure, you can repeatedly ask your team to recite the company values at meetings or during a performance review. But even if they can remember them, are they actually living them?