Insights from Leading Entrepreneurs
By: Paula Thorby, a Special to Overdrive
Social entrepreneurship has arrived. And even though some still look at the concept as quaint or the next level up from volunteering, the idea of having a business with a social mission will, in all likelihood, serve as the future foundation for many Gen Y startups to come. So it makes sense to get in at the ground level.
Categories: Best Practices general Human Resources
Tags: entpreneur happy social
By: Jeff Cornwall, a Special to Overdrive
Over the past couple of decades we have seen a steady increase in the number of women becoming entrepreneurs. At Belmont University, for example, 45 percent of students studying entrepreneurship are women. Across the country, women now make up more than 40 percent of all entrepreneurs as well. While the number of women choosing an entrepreneurial career path is approaching that of their male counterparts, the factors that motivate or drive female entrepreneurs are often quite different.
(more…)
Categories: Best Practices Business/Finance Tips general Human Resources Inspirational
Tags: entrepreneur lifetstyle women work
By Bradley Nix, chief strategy officer and co-founder of Black Pearl Intelligence, a next-generation business intelligence firm that provides actionable insights for a wide range of businesses and organizations with case histories
Want to increase sales to become a category leader like Altoids? Create Apple’s rabid customer loyalty? Or laugh yourself to profitability like Geico?
A clear brand-positioning platform can be a highly disruptive force within an established category. A successful disruptive brand delivers consumer value through superior product quality. Superior product quality is communicated and accompanied with highly relevant and difficult-to-replicate marketing programs.
Could your brand be disruptive? (more…)
Categories: Best Practices Marketing
Tags: best practices branding
By: Marshall Gregg, a Special to Overdrive
As the workforce becomes more and more tech savvy, a recent trend called BYOD — or bring your own device — has really begun to take off in popularity.
Basically, BYOD means just what it implies—people using their own devices in the workplace. Rather than rely on your boss for a computer, just bring your laptop or tablet from home and use it at work. According to an article on Forbes.com, by the middle of this year, 60 percent of companies were allowing consumer devices and software in the workplace — a 43 percent increase from last year.
Categories: Best Practices EO News general
By: Verne Harnish, a Special to Overdrive
Marissa Levin more than doubled her revenues at Information Experts in the past three years, and she’s the first to tell you she couldn’t have done it alone.
Her secret sauce: A great advisory board. About three years ago, the founder and CEO of the 18-year-old strategic communications consultancy turned to a mentor for help in growing Information Experts.
“My company was stuck at $5 million,” she says. “I couldn’t get past certain road blocks.”
Her mentor advised her to put the board of advisors in place. “He said it’s a group of people you hand select that can get over your problem,” she says. “That conversation sparked a light bulb for me.”
Categories: Best Practices Business/Finance Tips general Human Resources
Tags: advisory board best practices entrepreneur human resources
Your peers are waiting. Apply online now.
