By Bradley Nix, chief strategy officer and co-founder of Black Pearl Intelligence, a next-generation business intelligence firm that provides actionable insights for a wide range of businesses and organizations with case histories
Want to increase sales to become a category leader like Altoids? Create Apple’s rabid customer loyalty? Or laugh yourself to profitability like Geico?
A clear brand-positioning platform can be a highly disruptive force within an established category. A successful disruptive brand delivers consumer value through superior product quality. Superior product quality is communicated and accompanied with highly relevant and difficult-to-replicate marketing programs.
Could your brand be disruptive? (more…)