By: Jeff Bullas, a Special to Overdrive
Before the rise of the social media age obtaining feedback negative or positive was restricted to private abuse over the phone, compliments in a personal email or a glowing testimonial in a letter. Today by giving your fans or opponents access to a Facebook page, blog comment box or a Twitter account, you can be praised or heckled in a matter of seconds. This is what scares the CEO or CMO who has grown up in a previous traditional world with limited and more discrete feedback! The upside is that a Facebook Page, Twitter and a Blog can provide you with instant feedback and keep you highly relevant in a connected social web that far outweighs the negatives.