Search Results for: generation z

5 Marketing Truths About Generation Z

Written for EO by James Scott.  As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them…. Read more »

Preparing for Generation Z Employees

By James Fields, an EO Nashville member and president of Concept Technology, Inc. and Scout Staffing From text messaging and touchscreens to Siri and tablets—the past decade of the technological revolution has rocked our world…. Read more »

Bridging the Generation Gap

By Sandy Fekete, an EO Columbus member and President of Marketing Works As a “Baby Boomer” entrepreneur, I have to stay flexible when it comes to managing staff expectations. That’s especially true now that my… Read more »