When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.
Categories: Best Practices BUSINESS GROWTH FINANCES PR/MARKETING
Tags: digital marketing Due North EO Brisbane Hirons marketing ROI seo
Getting to your highest and best use can be a long and winding journey. Here’s how to streamline that path.
Categories: Best Practices BUSINESS GROWTH Entrepreneurial Journey Member Spotlight PEOPLE/STAFF
Tags: Ari Santiago Communication cadence communication framework EO Connecticut Inc. 5000 Master Key Executive MKE MKE program team alignment
The past year was challenging. But you can get your business back into high gear. Just pay attention to your metrics, keep a handle on your organization’s balanced scorecard model, and help everyone on your team move together toward collective success.
Categories: Best Practices BUSINESS GROWTH Coaching Goal Setting
Tags: BHAG business scorecard employee engagement employee motivation inclusion profitability per client UCLA
EO leaders give hours of their time to make this organization better and so many members will see the improvements but not know where the idea came from or the team that brought it to life, and so it is great to be recognized for the contribution last year.
Categories: Crisis Entrepreneurial Journey EO News general Inspirational LEADERSHIP
Tags: EO Awards EO Kenya EO Together Jamie Pujara Mark Lincoln Award MEPA
We interpret our belongings as a security blanket when in reality, it’s a trap and our possessions take over our own interests. So I urge you to ask yourself, “Do you own your things, or do they own you?”
Categories: Best Practices Inspirational WORK-LIFE INTEGRATION
Tags: agility Cedric Waldburger entrepreneurs' organization (EO) EO Zurich Essentialism focus startup
We loved how international the GSEA competition is, with student competitors from 50 countries. We wanted to tell a story of people from all different parts of the world, with different upbringing, backgrounds, and cultures. GSEA has that; it stood out from other competitions.
Categories: BUSINESS GROWTH Entrepreneurial Journey general GSEA
Tags: Daniela Blanco gsea National Geographic Own the Room pitch competition studentpreneur
When I could no longer avoid the truth, I decided to get selfish. I know, it sounds horrible, but there was no other option. Selfish was the path I had to take. With my ideas, my time, my focus and my attention. I needed space. To get clear about what I wanted. If I wasn’t clear about that, how could I lead the team to where we needed to go?
Categories: Best Practices Entrepreneurial Journey Lessons Learned STRATEGY
Tags: EO 360 leadership lessons Malatesta Mike Malatesta Selfish selfless
People were always the core of the business but I hadn’t always known how to articulate it and thread it through our culture. Accelerator taught me the importance of building that core value into a part of who we are from the inside out. It starts with me, our team, our partners, our participants and travelers.
Categories: BUSINESS GROWTH Entrepreneurial Journey OPERATIONS STRATEGY WOMEN ENTREPRENEURS
Tags: EO Accelerator eo seattle pandemic pivot women entrepreneurs
Kids who spend and handle money on their own (with parental supervision) tend to be more self-confident about money once they are on their own and less anxious about their finances.
Categories: Entrepreneurial Journey general PEOPLE/STAFF WOMEN ENTREPRENEURS WORK-LIFE INTEGRATION
Tags: eo new jersey financial gender gap financial literacy Financial Literacy Month gender gap responsible parenting
